I created a branding identity for Lucky Girl Syndrome, inspired by the dreamy, optimistic energy of Illit’s track. The goal was to capture the song’s essence—light, free-spirited, and full of positive vibes—while giving it a fresh, modern twist.
The design combines soft pastel colors, subtle gradients, and playful elements to reflect the song’s dreamlike atmosphere.
Lucky Girl Syndrome isn’t just a song—it’s a feeling. It’s the perfect escape into a world of beauty, optimism, and effortless style. This branding concept will be brought to life through digital and print materials, creating a cohesive experience that feels as uplifting and enchanting as the music itself.
